Netflix will present first-look content and a "Netflix Experience" event where media-buying and ad execs can immerse themselves in special rooms. For its "Stranger … Read the whole story

CBS Sports says 202.4 million viewers watched all or part of Super Bowl LVIII across all networks -- the highest unduplicated total audience in … Read the whole story

Different metrics show how many ways marketers can win at the Big Game. Read the whole story

Ad-supported streaming service Tubi must face claims that it wrongly disclosed information about users' video viewing history in order to facilitate targeted advertising. Read the whole story

According to Cars.com, the MVP was Volkswagen, which saw a 394% spike in Cars.com traffic following the airing of its 60-second ad. Read the whole story

MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming service in time for the 2025 pro baseball season, and to sign on … Read the whole story

Consider how appalling the idea of messing with JFK's head is -- especially in RFK Jr.'s Super Bowl ad. Read the whole story

Since I last updated it, the percentage of the world's population living in a democracy has fallen to 29% in 2022 from 33% in … Read the whole story