TVBlog
by Adam Buckman, Featured Columnist
Competing direct-mail packages arrived at our home earlier this week from Disney and the activist investment firm trying to win seats on the Disney board. Read the whole story
by Wayne Friedman
The Trade Desk attributes continued growth from increasing shifting media budgets to CTV and increased use of retail media platforms and retail media data … Read the whole story
by Wayne Friedman
Roku's quarterly revenue grew 14% to $984.4 million year-over-year. The company says it "outperformed" the overall ad market and the U.S. linear TV ad … Read the whole story
by Robert Williams
Megastar Taylor Swift's popularity among younger women may be one reason why beauty brands NYX and E.l.f. advertised during the big game, to positive … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Walmart accounts for 40% of Roku device revenues. What does that now mean for the big streaming distributor's business? Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
Re Temu's Super Bowl commercial: Unless it signaled something about an alien takeover, it was incomprehensible the first time, and never got better. Read the whole story