Boosted by ever stronger streaming viewing, Nielsen says total TV viewing climbed to a four-year high in January with usage up 3.7% vs. December … Read the whole story

The deal will rapidly boost Walmart's retail media advertising operation, says Seth Dallaire, Walmart EVP and Chief Revenue Officer. Walmart says it will strengthen … Read the whole story

The new design for creators' channel pages is an effort to modernize its look on bigger screens while increasing in-app subscriptions. The update will … Read the whole story

Whether in ads or content, new research from Nielsen shows Black audiences -- avid media consumers -- want to see more of themselves. Read the whole story

Amazon advertisers now have the ability to securely activate first- and third-party audiences on Amazon DSP using LiveRamp IDs to bid on ad space … Read the whole story

"SNL" hosts Colin Jost and Michael Che are partnering with the brand to toast a lighthearted spirit. Read the whole story

The pressure is on Roku, even as its most recent quarterly data reporting period overachieved. Roku says it has its own first-party advantage. Read the whole story

Beginning with this week's edition, I'm starting a new monthly series in which I review new shows labeled the good, the too bad, and … Read the whole story

While the latest ANA study shows nearly a third of member marketing organizations now are from "diverse" populations, how is that translating into how … Read the whole story