Television News Daily
Wednesday, March 6, 2024
  • Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M

    AdTaxi found that 214 million U.S. adults consumed video content via streaming platforms in a 30-day period -- 6.2 million more vs. a year … Read the whole story

  • Advertiser Perceptions Launches Subscription Service

    Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard. Read the whole story

  • Consumers Binge On Streaming Services Despite Higher Prices

    The growth rate of spending on streaming has accelerated in the past few years Read the whole story

  • Global Ad, Marketing Spend To Rise 7.7% In 2024

    PQ Media expects growth in ad and marketing spend due to political campaigns in 15 of the top 20 U.S. markets and record media … Read the whole story

  • TV Airing Assurance: Is It Getting Harder For Viewers To Trust?

    The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted … Read the whole story

  • The Memes, The Movie Star -- And How Heartbreak Feels

    AMC had the temerity to release a new 30-second version of Nicole Kidman's beloved "We Make Movies Better" spot. Read the whole story

  • Both-ism

    Brands must beware of either/or. That's a combative approach in a marketplace of Both-ism. But picking sides is what we've seen happen in a … Read the whole story

  • Do You Have A Playbook?

    When "playbook" became a buzzword, I got anxious because I figured I needed to write everything down -- or how could I be sure … Read the whole story