"Star Wars" creator and influential Disney shareholder George Lucas has come out in opposition to activist investors seeking seats on the Disney board. Read the whole story
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measurement, focusing on the overlap of viewing usage of linear and streaming audiences. … Read the whole story
Under the deal, ABC will get the national championship game starting in 2026, the first year of the new contract. In the previous 10 … Read the whole story
This year, political ad spend is projected to rise 24% (by $2.2 billion) compared to the midterm election in 2022, when it was $9.0 … Read the whole story
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a … Read the whole story
Consumers will still be pumping gas IRL, but they'll be able to access metaverse content -- and ads -- on GSTV's screens nationwide, thanks … Read the whole story
Rhona Tarrant has worked on training journalists on how to identify misinformation. Read the whole story
AccuraCast and Motivity have formed a joint venture to help brands reach international audiences by navigating markets, cultures and regulations. Read the whole story
The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and … Read the whole story
Complete "quitting" of program viewing on legacy TV platforms continues to lag "quiet quitting" - viewing cutbacks on cable, satellite or over-the-air platforms, according … Read the whole story
"Nobody wants 10 different services," MyBundle CEO Jason Cohen told "The Hollywood Reporter," adding: "But if it was 10 clicks on a bundle [emphasis … Read the whole story
Creatives take things too far in an Amazon ad showing a monster reacting to the difficulties of streaming platform sign-ins. Read the whole story