The new combined Cadent-AdTheorent cross-platform media company will look to provide performance advertising results for digital and traditional TV marketplaces. Read the whole story

Streaming marketing on national paid and promotional TV networks continues to see a slowdown of 20% to $150 million for the first 3 months … Read the whole story

The announcement came after the Department of Justice notified them it was investigating whether their service violated the Clayton Antitrust Act. Read the whole story

New media in-store experiences will boost awareness and support self-service capabilities including campaign management with Walmart Ad Center, starting with TV Wall ads. Recent … Read the whole story

Traditional digital channels will outpace connected television and streaming going into the 2024 upfronts and NewFronts. Read the whole story

Discord, known for livestreaming, plans to begin showing ads on its free platform this week. Its first ads will be from video-game companies and … Read the whole story

According to many, it's a "meme" stock -- a company pushed from the most speculative young investors via social media with little regard to … Read the whole story