TVBlog
by Adam Buckman, Featured Columnist
O.J. Simpson's criminal and civil trials stemming from the murder of his wife Nicole and her friend Ron Goldman riveted the nation. Read the whole story
by Wayne Friedman
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freevee, Twitch, Prime Video Ads and third-party publishers. At NBCU, Bhatia focused on … Read the whole story
by Laurie Sullivan
Tatari CEO Philip Inghelbrecht shared data Friday to show just how much brands could save when buying TV media direct rather than programmatically. Read the whole story
by Rob Williams
Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets would go to digital video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Upfront video ad and marketing execs have "some" optimism in the TV-streaming marketplace, but with many caveats, according to an iSpot upfront survey. Read the whole story
COMMENTARY
by Joe Mandese
There I was covering the trial for Ad Age when I received a call from Mark Weiner asking if I wanted to know how … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Perhaps no other American celebrity delivered such extreme highs and evil lows in his lifetime. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I learned a lot from many of you, and believe I can now put a much finer point on understanding the scale of the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Bernstein Research estimates that for every $1 dollar spent on content, a $2 dollar revenue gain is projected for the business over the next … Read the whole story