Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferred third-party TV/streaming measurement partner, offering direct … Read the whole story

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; … Read the whole story

Among major legacy owned TV networks, national broadcast/cable TV advertising is estimated to have declined 7.4% to $7.2 billion, according to MoffettNathanson estimates. Read the whole story

During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail media reach, as well as CTV and … Read the whole story

And by "world," I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platform one. Read the whole story

The "frenemy" situation comes at a cost -- given the precarious position of those legacy media companies looking to establish a stable streaming business … Read the whole story