TVBlog
by Adam Buckman, Featured Columnist
NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall. Read the whole story
by Wayne Friedman
"Kingdom of the Planet of the Apes" spent $21.1 million on national TV advertising -- 2,820 airings with 1.8 billion impressions, according to EDO … Read the whole story
by Robert Williams
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads. Read the whole story
by Steve McClellan
For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to have been the inspiration for the Elizabeth … Read the whole story
by Laurie Sullivan
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, according to Gartner's 2024 CMO Spend Survey … Read the whole story
COMMENTARY
by Kambrya Blake
Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the totality of their … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sinclair Inc., one of the biggest U.S. TV station groups, wants to get smaller - perhaps by 30%, according to reports. Read the whole story
COMMENTARY
by Joe Mandese
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The cost per lead from search ads rose 25% on average -- $66.69 in 19 of 23 industries - with an average increase of … Read the whole story