TVBlog
by Adam Buckman, Featured Columnist
And now, an exclusive peek inside the TV Blog's Upfront Week notes, a litany of criticism, praise and nitpicking. Read the whole story
by Wayne Friedman
Venu Sports, slated to launch in fall 2024, will be made available directly to consumers via a new app. Subscribers will also have the … Read the whole story
by Robert Williams
Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - streaming, linear and otherwise … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new … Read the whole story
COMMENTARY
by Bill Duggan
Increasingly, ad agencies are acting as principals rather than agents, meaning they acquire and own the media they resell to their clients. Keep reading … Read the whole story