TVBlog
by Adam Buckman, Featured Columnist
"Battleground" is being positioned as a "political digital initiative" that will focus primarily on the politics and "power" of seven swing states. Read the whole story
by Wayne Friedman
Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communications has struck a similar deal with Paramount Global Read the whole story
by Robert Williams
A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community Read the whole story
by Steve McClellan
The company's 2023 15-second Super Bowl spot pranked the nation into thinking someone was fooling around with the remote, trying to switch away from … Read the whole story
by Laurie Sullivan
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
WBD has never owned an over-the-air-broadcast network or TV station but is still viewed as important TV outlet by sports leagues. TNT is still … Read the whole story
COMMENTARY
by Joe Mandese
New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Principal media is when advertising agencies buy their own media and then resell that media to their clients. Could be problematic. Read the whole story