TVBlog
by Adam Buckman, Featured Columnist
In the NatGeo docuseries "World Eats Bread," we meet bread bakers who share their baking backstories and provide proof of their passion for le bon pain. Read the whole story
by Wayne Friedman
CTV advertising will continue to outpace social and search and programmatic-platform revenue will soon outpace direct ad sales, Guggenheim Securities estimates, with programmatic-platform buying … Read the whole story
by Wayne Friedman
The top three streamers in share of time spent viewing are YouTube, Netflix and Hulu, with YouTube TV at 8% share and Amazon Prime … Read the whole story
by Teresa Buyikian
"Downton Abbey" superfans now have the chance to sip spirits on the grounds of the "real" Downton Abbey, courtesy of Highclere Castle Gin. Read the whole story
by Steve McClellan
The new campaign is from Mischief @ No Fixed Address, whose previous work for Tubi for the 2023 Super Bowl recently won 20 Effie … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A study by FreeWheel found 71% of viewers are bothered by "unnatural ad breaks," which can drive a 14% decline in brand recall. Buffering … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Part two shows the ravages of time. Durst appears as a terrifyingly shrunken figure in a wheelchair. His bony skull looks cadaverous. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Should they try to do both - or just one? Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Print is declining, and only 19% of readers pay or denote to local news organizations. Read the whole story