TVBlog
by Adam Buckman, Featured Columnist
The debate is the first of two that will pit Trump against Joe Biden this year. Read the whole story
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by Wayne Friedman
Nielsen will provide Lionsgate with detailed linear TV demographic data on MovieSphere's audience -- the first FAST Channel to get this data. Read the whole story
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by Wayne Friedman
The launch partner, eBay, witnessed a 52% increase in campaign reach across devices. Read the whole story
by Joe Mandese
Excluding political, Wieser now projects U.S. ad spending will rise 6.3% this year, a two percentage point increase from his September 2023 benchmark of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nearly 50% of consumers say the airing of live sports is "very/extremely important." Big advertiser brands continue to buy in. But for how long? Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
In today's dynamic political landscape, understanding regulations, embracing multicultural voters and strategically leveraging data are essential to effective programmatic advertising. Read the whole story