The new, gamified ad products on Hulu and ESPN are an attempt to "push the limits of what is possible" while fostering peak engagement … Read the whole story

X is looking to pitch advertisers on its exclusive content deal with the Big 3, a three-on-three basketball league for retired NBA players that … Read the whole story

On the heels of GroupM's significant upgrade, IPG Mediabrands' Magna also boosted both the U.S. and worldwide ad outlooks for 2024 - citing a … Read the whole story

"Inside Out 2" is the first movie to top $100 million in domestic box-office in nearly a year. In terms of national TV advertising, … Read the whole story

WFA research reveals that only a third of multinational marketers polled have been proactively incorporating DEI initiatives into their advertising production in the past … Read the whole story

Half or more of Gen Z adult and millennial respondents would be more likely to watch sports if they were shown on streaming platforms. Read the whole story

A year after the ANA released a report indicating 15% of programmatic ad buys are spent on bogus, "made-for-advertising" sites, the trade association is … Read the whole story

PBS has laid off 24 people and Lee is closing its Winston-Salem printing plant. Read the whole story

Given the price sensitivity of consumers these days, the natural choice would seem for the NBA and NHL to start big league-owned streaming platforms. Read the whole story

Despite all the privacy safeguards Apple announced at its Worldwide Developer Conference, the European Commission reportedly charged Apple with stifling competition in its mobile … Read the whole story

The new partnership will elevate both companies' offerings in immersive gaming experiences, the companies said. Read the whole story