Two main reasons for the consistency are sports and more commercial airings. Analysts will point to unit pricing gains for sports inventory. Read the whole story

The Yahoo Creative platform, developed in partnership with Innervate, uses data from Yahoo's U.S. users to personalize ads. It integrates with Yahoo DSP and … Read the whole story

More than 40% of consumers surveyed said videos on social media are much more diverse than TV shows and movies. Read the whole story

CTV platforms delivered lower levels of messages for CPG brands consumed by consumers - at 6.63 - less than the 7.42 average for all … Read the whole story

Tubi wants its viewers to be more involved. With its just-launched Stubios, fans can vote on programming and projects that Tubi is considering. Read the whole story