Wieser estimates 13.2% of all TV/video viewing - gross ratings points - came from total ad-related networks and streaming viewing, slightly down from 13.3% … Read the whole story

The American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, and anti-data privacy regime," prominent ad organizations are telling Congress. Read the whole story

Twenty percent of CTV households' exposure to political ad campaigns' messaging got 81% of "targeted impressions" -- with an average frequency of 77 times … Read the whole story

With pressing questions about how to separate truths from lies and everything in between, CNN has a monumental task in attempting to hold all … Read the whole story