The total U.S. TV ad marketplace will inch up less than 1% to around $70 billion through 2027 -- $46 billion for traditional TV … Read the whole story

The Havas Media study also found that consumers believe a top responsibility of advertisers is to maintain ethical and transparent practices in their use … Read the whole story

May's 1.9% increase in the U.S. ad market is the lowest rate of growth in the 14-month post-recession market expansion, and compares with only … Read the whole story

Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity for marketers to develop strategies to engage a high-spending group. Read the whole story

A town hall meeting with staff told of the need to sell assets to strengthen Paramount's balance sheet due to recent "unacceptable" profit declines. Read the whole story

American Express' "Instant Access" spots focus on chef/owners of several Chicago restaurants, two of which were featured in some form on "The Bear." Read the whole story