TVBlog
by Adam Buckman, Featured Columnist
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue. Read the whole story
by Wayne Friedman
Paramount Global is looking to merge its streaming business with an existing legacy TV/studio-based premium streaming platform, possibly Warner Bros. Discovery's Max streamer service. … Read the whole story
by Wayne Friedman
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streaming program "collections." Last year, "Shark Week" earned an estimated $10.7 million in … Read the whole story
by Teresa Buyikian
Ads star original "The O.C." star Rachel Bilson, who is reprising her character of an adult Summer Roberts. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming scatter revenue is expected to decline to $10.14 billion from $10.64 billion. The big winner is expected to be streaming inventory sold in … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
QB Patrick Mahomes, who must avoid beer ads, films a Coors commercial that's then buried in a time capsule. Read the whole story
by Richard Whitman, Columnist
The group is having none of this who-can-we-replace-Biden-with talk in Democratic Party circles and certain mainstream media like the New York Times - which … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
If President Biden decides not to stand for reelection, as many believe is a distinct possibility, there will be immediate winners across the media … Read the whole story