TVBlog
by Adam Buckman, Featured Columnist
A 75-year-old lawyer played by Kathy Bates discovers that two younger colleagues know nothing about live TV with commercial breaks. Read the whole story
by Wayne Friedman
All three major 24-hour cable TV news networks saw strong viewership gains during the week of the Presidential debate. CNN viewership surged more than … Read the whole story
by Laurie Sullivan
Channel Factory and Ad Fontes Media created a partnership to ensure advertisers have greater access to brand-safe and suitable political and news content that … Read the whole story
by Robert Williams
Thirty-nine percent of viewers get recommendations on what to watch from the TV home screen, making it an important resource. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix needs to monetize more money from existing subscribers as its potential for new U.S. subscribers has matured. Read the whole story
COMMENTARY
by Louis Keating, Op-Ed Contributor
Geographical targeting acts as a relevance engine by creating cohorts for targeting in a privacy-compliant way. Individuals in these cohorts share interests, locations and … Read the whole story