The COVID-19 pandemic killed 1.19 million Americans. Is it really time now for a comedy series inspired by it? Read the whole story
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NBCU and Amazon Prime Video - 11-year agreements totaling $77 billion. Read the whole story
One major change is a new guideline that looks to amass viewing over a four-week period rather than a single telecast or a small … Read the whole story
The business aims to support publishers and give advertisers better targeting signals in new contextual categories for CTV, with help from launch partner Peer39 … Read the whole story
Brands increased product placement spending 12.3% globally on TV, film, video games and music video in 2023, according to just-released estimates from PQ Media's … Read the whole story
June's expansion was driven primarily from smaller ad categories, as the top 10 only increased their spending 1.3% vs. 9.4% for all other categories. Read the whole story
A majority of advertisers plan to increase CTV ad spend this year by an average of 21%, a study finds. Read the whole story
YouTube has seen continued quarterly improvements in ad revenues since Q1 2023 - and its Q2 '24 results look good. But Wall Street was … Read the whole story
But local political news ranks third in usage behind weather and crime news, Pew reports. Read the whole story