Over the three-day time period, Peacock amassed 4.5 billion minutes of viewing vs. the entire 16 days of the 2021 Tokyo Olympics which totaled … Read the whole story

Comscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewing, in the U.S. Comscore will now offer video ad measurement across desktop … Read the whole story

Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap works with the International Olympic Committee, NBCU and WBD, Coca-Cola and more brands. Read the whole story

In first-half results released this morning, Ascential plc said it took a $27.6 million "impairment in the carrying value of Hudson MX, which has … Read the whole story

Guggenheim projects Nexstar's core advertising will be around 29% of its total revenue in 2024 -- dramatically down from the company's near 80% share … Read the whole story