Saturday's game, which grew to 22.7 million from 5 to 5:15 PM, was the most-streamed Olympic event across NBCU platforms at 2.7 million average … Read the whole story

With Q2 revenues at $585 million vs. analysts' estimates of $578 million, the Trade Desk touted +20% gains for the past 10 quarters. Read the whole story

TikTok Spotlight invites brands to tap into fan communities while simultaneously promoting films, TV series and franchises. Read the whole story

Susan Wojcicki, an ambitious innovator who wanted to reinvent television at Google and played an important role in developing technology that distributes ad dollars … Read the whole story

Because many Prime Video viewers consider the service to be "free," they are now seeing ads on the service. Read the whole story

More niche FAST channels - including ones focused on sports and news - are coming online. Read the whole story