TVBlog
by Adam Buckman, Featured Columnist
Some might argue that a convention held closer to Election Day is positioned to be better remembered than a convention held a month earlier. Read the whole story
by Joe Mandese
The U.S. JIC has certified iSpot as an advertising currency, making it the first recommended for transacting ad buys based on personified demographic-based audience … Read the whole story
by Wayne Friedman
U.S. streaming video consumer subscription spending was $11 billion in Q2 -- rising to 30% share of all consumer video spending. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
DirecTV has been making a renewed marketing effort for existing and new traditional minded consumers that they can buy a pay TV bundle from … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Audiences are built and questions are asked, with answers showing how to best optimize each process -- from creative to media strategies and media … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Before we get too gooey about the symbolism of the Olympics, we should take a look back at its history. Read the whole story