TVBlog
by Adam Buckman, Featured Columnist
All this haggling about procedures and hot mics and notecards should not have been necessary, since debates already have rules and procedures. Read the whole story
by Wayne Friedman
Streaming and media players have no choice but to continue to sell their premium library content to Netflix to offset their own poor returns … Read the whole story
by Laurie Sullivan
AI has been used to create fake reviews in app stores, according to recent data - which artificially inflates an app's credibility and gets … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"We want to be part of the solution,' says Jimmy Pitaro, the network group's chairman. This could come with adding local market MLB and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
There's no doubt CTV is having a moment -- but this "moment" offers both opportunity and threat all neatly bundled into one. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition, I review two "goods" ("Hacks" and "The Bear") and one "too bad ("Criminal Minds: Evolution"). Read the whole story
by Richard Whitman, Columnist
Just like the athletes, brands need to start preparing years in advance to win marketing "gold" with their Olympic activations. Havas Play offers some … Read the whole story