TVBlog
by Adam Buckman, Featured Columnist
How can we describe "Grey's Anatomy?" Venerable? The Methuselah of medicine? The "Gunsmoke" of hospital dramas? Read the whole story
by Wayne Friedman
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 … Read the whole story
by Steve McClellan
Kei Kawamura was in charge of proposing and coordinating Japanese actors for the hit FX series "Shogun." Read the whole story
by Steve McClellan
"News plays an indispensable role in our democracy," the groups declared in an "open letter," noting that both advertisers and consumers have pulled back … Read the whole story
by Fern Siegel
The brand teamed with Paramount and Rajiv Surendra, known for his iconic role as Kevin G. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The just-published book provides new details on "how Donald Trump squandered his father's fortune and created the illusion of success." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix would get a major boost to its still-young ad operation in acquiring two live NFL Christmas Day games. But co-CEO Greg Peters wants … Read the whole story
COMMENTARY
by Joe Mandese
Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out. Read the whole story
COMMENTARY
by Joe Mandese
Six weeks before the election Trump continues to dominate the news cycle, according to my analysis, but not by much. Meanwhile, Kamala Harris now … Read the whole story
COMMENTARY
by Anthony Chiaravallo
For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey. Read the whole story