TVBlog
by Adam Buckman, Featured Columnist
"Georgie & Mandy's First Marriage" is the "Joanie Loves Chachi" of the 21st century. Read the whole story
by Wayne Friedman
The consumer engagement score for WNBA marketers rose 16%, doubling the gains (7%) from 2023. Read the whole story
by Wayne Friedman
Dennis Miller will resign as president of the broadcast channel, effective at the end of this month. Read the whole story
by Laurie Sullivan
Yahoo announced it is extending its identity solutions such as ConnectID to SSPs through Amazon Publisher Services, InMobi, Magnite and PubMatic. Read the whole story
by Robert Williams
Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising. Read the whole story
by Laurie Sullivan
Amazon has increasingly become a destination for consumers to discover products, rolling out a variety of solutions to help brands introduce new products as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The Athletic is forming a partnership with Fubo and hopes to create product integrations and other co-marketing plans. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible? Read the whole story