In September, Disney was up 17% from August to a leading 11.3% share in viewing driven by NFL and NCAA football. ESPN was up … Read the whole story

Dubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting industry contestants to compete by submitting ad formats with the most popular ones … Read the whole story

'Standalone' premium subscription services - both live and on demand - will be made available without first having to pay for FuboTV core traditional … Read the whole story

Oscar winner Matthew McConaughey is featured in the spot. Read the whole story

Live sports programming continues to be a major reason for brands to continue to spend big media dollars. How much will TV advertisers buy … Read the whole story

Students have a wish list to fulfill. Amazon's new branded series exclusively running on YouTube will ensure it is completed, providing students with essential … Read the whole story

Trying to rehabilitate the fashion show, with its creepy, retrograde brand DNA, seems inauthentic and irrelevant for young women who were toddlers during the … Read the whole story