TVBlog
by Adam Buckman, Featured Columnist
"The Golden Bachelor" has apparently opened the door for relationship reality shows starring senior singles looking for love in later life. Read the whole story
by Wayne Friedman
Sixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewers, with MSNBC at 702,000 and CNN at 469,000, according to Nielsen. Read the whole story
by Danielle Oster
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglasses and Stanley cups to diamond jewelry and designer fashion. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is there a "number" out there that talent, agents and press can see to know what's a hit and what's a miss? Read the whole story
COMMENTARY
by Anthony Chiaravallo
For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey. Read the whole story