TVBlog
by Adam Buckman, Featured Columnist
In February, "The Talk" on CBS will be replaced by a new afternoon soap, the first new soap on network TV in 25 years. Read the whole story
by Wayne Friedman
Over the next 90 days, subscribers to the Disney+ bundle can access live sports coverage. Read the whole story
by Laurie Sullivan
Western Union is using first-party data online to offset audience extensions via PubMatic's Convert platform - designed for commerce media networks to manage and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Overall U.S. TV viewership of women's sports is up 81% over the last three years. Women's sports only represents 2% to 4% of the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Future TV advertisers under the Trump administration will need to have some new ad copy when it comes to the all-important holiday shopping season. Read the whole story
COMMENTARY
by Joe Mandese
The agency tech provider also announced they are the first holding cos. certified to integrate and offer its tech to their clients. Read the whole story