TVBlog
by Adam Buckman, Featured Columnist
A new hard-boiled crime series set in the insular world of maple syrup production in Quebec emerges as one of the best new shows of 2024. Read the whole story
by Wayne Friedman
NBC, CBS and Fox are posting the strongest results at $1.41 billion, $1.36 billion and $1.26 billion, respectively. All are down around 10%-15%. Read the whole story
by Joe Mandese
Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising - more than twice the 4.3% expansion he forecast when … Read the whole story
by Laurie Sullivan
The tool aims to help ensure that video and TV ads are correctly identified and registered across different platforms. It automates the process of … Read the whole story
by Robert Williams
The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting. Read the whole story
by Wendy Davis
The FTC's click-to-cancel rules require companies to let consumers cancel subscriptions through the same medium that was used to purchase them. Read the whole story
by Robert Williams
The average American subscribes to two streaming services, spending about $42 a month. Read the whole story
by Fern Siegel
The upcoming candy ad is the handiwork of Erich & Kallman. Read the whole story
by Steve McClellan
After confirming on Monday that it was in discussions regarding a potential bid, on Thursday the company issued a terse statement indicating its decision … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's time that we, as an industry, rethink and reset our beliefs about brand advertising and its effectiveness. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It might not surprise you that not everyone in our industry defines CTV the same way, and the gap between definitions is enormous. Read the whole story
COMMENTARY
by Carl Mayer, Op-Ed Contributor
Sports is a great way to reach live viewers, but what if I told you there was another, more cost-efficient way. Allow me to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
AT&T has now fully divested from its media business deals - something that never meshed well with its longtime communication operations. Read the whole story