TVBlog
by Adam Buckman, Featured Columnist
"Baylen Out Loud" is built around a woman afflicted with Tourette syndrome, Baylen Dupree, 22, from West Virginia. Read the whole story
by Wayne Friedman
Since August 24, a total of $1.2 billion in national TV ad spend/promotional value has gone into college football, according to EDO Ad EnGage. Read the whole story
by Wayne Friedman
Shepard will lead efforts working with major East Coast independent media agencies and their clients across streaming, programmatic, retail media, social media and the … Read the whole story
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by Ray Schultz
The programming will appear on Sunday mornings, starting in January. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For all premium video inventory including premium streaming, linear and others, around 30%-40% of ad deals come from programmatic purchasing, according to industry estimates. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
RFK Jr. has vowed to purge the U.S. Food and Drug Administration. He is a firm believer that COVID vaccines don't work - as … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
There was a time, not too long ago, when I struggled to come up with 20 TV shows that deserved to be on my … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Direct mail spending is expected to hit $37.3 billion this year, Winterberry Group reports. Read the whole story