While not a new certification, the JIC announced VideoAmp's "personification" method of modeling demographic audience data is transaction grade for 2024-25 upfront advertising buys. Read the whole story

VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. In September it anticipated reaching a $1.5 … Read the whole story

Other than Peacock, all streaming segments of the biggest U.S. media companies should be profitable in 2025. Read the whole story

Gender identity has become a charged and divisive topic. But Disney has continued to feature LGBTQ+ content in its more adult-focused fare. Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

Twenty years ago, most TV critics lists of best series of the year tended to include largely the same shows. Viewer choices for original … Read the whole story

Many big-budget, fantasy, action-adventure and animated movies and franchises including "Wicked," "Moana" and "Gladiator" will continue to pull crowds into theaters - young people, … Read the whole story

It will undoubtedly be remembered as the year women's sports broke through consistently, and in big ways. Which means investment will continue to pour … Read the whole story