The agreement gives Netflix exclusive rights to the 2027 and 2031 event and "represents a landmark announcement for women's football," according to the companies. Read the whole story

The new tool is an AI-powered contextual targeting engine that enables advertisers to utilize pre-bid targeting in their podcast buys for the first time. Read the whole story

"Smaller and more profitable has been the message, and we would be surprised if Paramount did not ultimately benefit from this new potential cable … Read the whole story

CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters. Read the whole story