National TV ad spend for major movie studio marketing is down 24% vs. a year earlier to $936 million (199,820 airings and 113.7 billion … Read the whole story

Ozempic's ads were 57% more effective in driving consumer engagement on streaming TV than on linear TV during Q3. Read the whole story

Sports and related programming were key drivers of reach for eight of the 10 most-seen ads, according to iSpot.tv. Read the whole story

The first two parts of my counting down the 40 best TV shows of 2024, which included #40-21, contained a wide variety of program … Read the whole story

Sports is here to stay, taking on a bigger role for networks and streamers alike - and competition for those airing rights will only … Read the whole story