NBC's "Sunday Night Football" was the leading NFL franchise in ad revenue - up 5% to $995.7 million. "SNF" viewing inched up 1% to … Read the whole story

The lack of tentpole events such as the Summer Olympics will magnify a drop in spending on linear television. Read the whole story

Customer acquisition remains a top priority as concerns about a slowing U.S. economy ebb. Read the whole story

The company, known for auto, home and pet products, is making its 13th appearance at the big game. Read the whole story

An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices. Read the whole story

WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chief Tyler Goldberg predicted, is what we will be talking about two years … Read the whole story

How will future legacy TV networks use the biggest annual TV show of the year to gain even more promo value from it? Read the whole story