Studios' collective marketing efforts total $47.2 million so far in national TV ad spend year-to-date - from 8,780 airings with 6 billion impressions, according … Read the whole story

Donald J. Trump was sworn in as president for the second time Monday with CEOs and founders of Google, X, Amazon, Meta and others … Read the whole story

Kantar Media operates media audience measurement services in more than 60 markets worldwide, including development of the calibration panel for the ANA's Aquila cross-media … Read the whole story

The famed Clydesdales are back. Read the whole story

"The CPMs for addressable television are high," a well-known industry Yoda declared at a recent conference. I nearly popped out of my seat, because … Read the whole story

Beginning with this week's edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of "The Good, The … Read the whole story

The spillover effect of a ban of a hugely popular social-media platform will drive what happens next -- perhaps to other media. Read the whole story

According to the analysis by Stagwell's Assembly unit, "hybrid" political buys funded by issues groups are growing fast and are circumventing lowest unit rate … Read the whole story