NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison & Wall media analyst Brian Wieser believes Peacock accounted for 25% of the … Read the whole story

The show will feature teenaged commentators appearing as animated avatars who call the action. Read the whole story

This is GoDaddy's first big game spot in eight years. Quality Meats teamed with its in-house creative agency. Read the whole story

German home appliances and technology company Bosch will run a 30-second spot during the fourth quarter. Read the whole story

A combined performance and brand approach increases median revenue by 90%. Read the whole story

Fewer theatrical movie and streaming platforms will make appearances. The aftereffects of production issues caused by the writers'/actors' strikes are one reason. Read the whole story

Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion. Read the whole story

An immersive pop-up at Grand Central Station, duplicating the office set-up and peopled by "Severance" actors, promoted the show Jan. 14. Read the whole story

Did you ever land your "dream job" only to discover it wasn't all that dreamy? Paramount+'s Stef Work did. Fresh out of college, she … Read the whole story