TVBlog
by Adam Buckman, Featured Columnist
Netflix this week laid out its slate of new content for the coming year, highlighting partnerships and projects with A-list creators and stars. Read the whole story
by Wayne Friedman
National TV ads from five linear TV networks and simulcast network airings of 11 games totaled $624.5 million, according to EDO Ad EnGage estimates … Read the whole story
by Colin Kirkland
YouTube's latest "AdBlitz" hub allows advertisers to showcase and tease their biggest ads of the year to curious viewers via categorized in-app playlists. Read the whole story
by Joe Mandese
The Media Rating Council wrapped up a massive 2025 agenda webinar covering a multitude of new initiatives by noting that it is in market … Read the whole story
by Laurie Sullivan
The 50 ads spotlighting SMBs will run in their local markets, making the approach to Google's Super Bowl ads personal this year. The spots … Read the whole story
by Fern Siegel
The weed-and-grass killer is focused on the South, resurrecting the Baha Men's song. Read the whole story
by Danielle Oster
The brand's Super Bowl debut, "Pott-tunity," will run ahead of the halftime show and feature a countdown timer. Read the whole story
by Danielle Oster
The big game ad will focus on brand's Baja Blast line for the second consecutive year. Read the whole story
by Robert Williams
Nine percent of Black superfans are regular viewers of sports commentary, compared with 2% of the general population, according to Nielsen. Read the whole story
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by Fern Siegel
The U.S. spots run on social media and connected TV. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness score for all Super Bowl '24 ads hit a 97 index - below … Read the whole story
COMMENTARY
by Joe Mandese
"Early pacing data in 2025 shows that brands are starting to trim their budgets in anticipation of the Trump tariff policies, despite consumers still … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes. Read the whole story
COMMENTARY
by John Wells
Once separate, these forces now work in harmony to create personalized consumer experiences that resonate emotionally and deliver measurable business impact. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users to call businesses on their behalf to ask about availability or cost of … Read the whole story