TVBlog
by Adam Buckman, Featured Columnist
The CBS show will take a stab at gauging the public's taste in comedic Super Bowl spots by offering viewers the opportunity to vote on two spots seen on the … Read the whole story
by Laurie Sullivan
Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative … Read the whole story
by Wayne Friedman
Disney streaming global subscribers dipped 1% to 124.6 million, with U.S./Canada subscribers inching up 1% to 56.8 million. Read the whole story
by Fern Siegel
The author of "Winning the Advertising Game: Lessons from the Super Bowl Ad Champions," shared his insights about this year's trends. Read the whole story
by Laurie Sullivan
Ad revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Google's parent company. Read the whole story
by Teresa Buyikian
The actor and soccer great play two brothers just finding out about each other -- who end up talking smack about Ben Affleck. Read the whole story
by Teresa Buyikian
Ad shows the star eating a Crazy Puff, which activates his bushy brows to take flight. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The latest reading of Q3 2024 churn rates for all streamers shows Paramount+ is highest among big streamers, around 7.8%. Netflix remains the lowest … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How much would that be? About $15 billion to $20 billion, Mark Cuban guesses. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The people are part of a community, and that sense of community is unlike anything I've seen in any other industry vertical. Read the whole story