For the game itself, an estimated $652.2 million in national TV advertising was spent, from 70 airings of commercials that yielded 9.0 billion impressions, … Read the whole story

Eighty-five percent of this year's Super Bowl ads used humor as a storytelling device - up from 71% in 2023, leading XR to conclude … Read the whole story

The ad, titled, "Go Win," was Nike's first in-game Super Bowl ad in 27 years and featured some of the biggest names in women's … Read the whole story

Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story

"It is undisputed that Amazon never promised Prime subscribers -- in writing or otherwise -- that its streaming service was, or would remain, ad-free," … Read the whole story

The voiceover by Grammy-winning rapper Doechii calls out some of the limitations society imposes on women. Read the whole story

Making its second big-game appearance, the DunKings' merch is now available. Read the whole story

The fintech brand purchased 15 additional seconds of live time at the game for fans to sing along to John Denver's "Take Me Home, … Read the whole story

The campaign takes "a bit of a different approach" and is "more of a love letter to New Orleans," says Mercedes-Benz USA CMO Melody … Read the whole story

This is the first time Stellantis has crafted a Super Bowl spot in-house. Read the whole story

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate … Read the whole story

News and sports continue to dominate linear TV channels. But it looks like news will increasingly experience trouble going forward. Read the whole story

Bill Murray appeared in a Super Bowl ad for Yahoo on Sunday - the first one the company has run in more than two … Read the whole story