TVBlog
by Adam Buckman, Featured Columnist
Meet the Baldwins, the least relatable family ever seen on a family docuseries on TV. Read the whole story
by Wayne Friedman
In a dramatic pullback against ever-higher sports rights fees, ESPN is opting out of the final three years of its contract with Major League … Read the whole story
by Laurie Sullivan
Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now with AI, they are finding easier ways, focusing … Read the whole story
by Colin Kirkland
Social-media platform Triller's leadership team highlighted the company's vision for the future of the app after ringing the opening bell in Times Square on … Read the whole story
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by Laurie Sullivan
Marketing and advertising may see a "shakeup" that eventually leads to more effective operations. It's a positive evolution for CMOs who have the foresight … Read the whole story
by Wendy Davis
The FTC lacked authority to issue rules that "limit commerce across the economy," the IAB, cable lobby and other groups argue in new court … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NBA just recorded its second-worst performance of the NBA All-Star Game ever with 4.7 million viewers on TNT, down 13% vs. a year … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Buddhist-adjacent Season 3 of "The White Lotus" is even more ironic for brand partners like CB2, which features an Elephant Appetizer Plate. Read the whole story