TVBlog
The TV news-and-commentary landscape is undergoing changes in the new era of Trump, some related to his ascendance and some not. Read the whole story
Waymark's AI-video creative platform will help TV stations work with local small and mid-sized TV advertisers, which may have limited resources to produce commercial … Read the whole story
At the same time, WBD now says that beginning March 30, B/R Sports and CNN Max content will no longer be available on Max's … Read the whole story
COMMENTARYWhile gross additions in 2024 exceeded cancellations - 173.3 million vs. 147.8 million - the cancellation rate grew over the gross additions rate the … Read the whole story
COMMENTARYWhile FAST is growing, challenges remain - especially with cross-platform measurement, and changes advertisers and brands might need to make with underperforming ad inventory … Read the whole story
COMMENTARYConsumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter. Read the whole story
