TVBlog
by Adam Buckman, Featured Columnist
Being on TV night after night criticizing, complaining and attacking seems like an exhausting thing to do. Read the whole story
by Wayne Friedman
Fourth-quarter linear TV network ad revenues accelerated to a 17% drop (to $1.6 billion) - vs. s a 13% drop in the third quarter. Read the whole story
by Robert Williams
Four in 10 consumers have interacted with TV content to learn more about products or make purchases. Read the whole story
by Teresa Buyikian
Collab is "extension of our broader marketing strategy of seamlessly integrating Ketel One and Tanqueray into cultural moments that matter." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube has the final say - if creators decide where to run advertising, that could mean it doesn't run at all. And that means … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allowed the brand to step into a new era in a more authentic, … Read the whole story
COMMENTARY
by Matthew Cook
Creating performance marketing assets has never been easier, but making great creative is harder than ever. Read the whole story