TVBlog
by Adam Buckman, Featured Columnist
Details are scanty for John Mulaney's new Netflix talk show, "Everybody's Live with John Mulaney." Read the whole story
by Wayne Friedman
TurboTax did a first-of-its-kind "takeover" of a WWE Raw episode. Future sponsors include Snickers, Minute Maid, Cricket Wireless, Wingstop, and others. Read the whole story
by Sarah Mahoney
Many companies are rebranding their strategies rather than abandoning them. Here's how marketers can continue reaching diverse audiences. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising on X. Why? Read the whole story
by Richard Whitman, Columnist
A Madison & Wall meta analysis concludes that utilizing AI to integrate creative and media to optimize impact is probably the best advertising strategy. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Those claiming to be populists, some of whom may eventually become dictators, depend on promising to make life better for their base. Read the whole story