Details are scanty for John Mulaney's new Netflix talk show, "Everybody's Live with John Mulaney." Read the whole story
TurboTax did a first-of-its-kind "takeover" of a WWE Raw episode. Future sponsors include Snickers, Minute Maid, Cricket Wireless, Wingstop, and others. Read the whole story
Many companies are rebranding their strategies rather than abandoning them. Here's how marketers can continue reaching diverse audiences. Read the whole story
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising on X. Why? Read the whole story
A Madison & Wall meta analysis concludes that utilizing AI to integrate creative and media to optimize impact is probably the best advertising strategy. Read the whole story
Those claiming to be populists, some of whom may eventually become dictators, depend on promising to make life better for their base. Read the whole story