The U.S. represents 74% of countries surveyed - with 1,189 channels. Adding in channels from the U.K. (153), Germany (109) and Canada (85) brings … Read the whole story

Sports-related programming accounted for over 60% of total industry spend in February despite only two Stellantis brands appearing during the Super Bowl. Read the whole story

"This tax will discourage companies from marketing their products and services, resulting in lower sales, job losses, and a weaker local economy," the ANA, … Read the whole story

Women's live sports boosted engagement for brands by 40% vs. the average prime-time ad. In 2024, there were 26 billion video impressions - up … Read the whole story

Maybe it's time - or well past the time - for Tesla to start a real, significant large TV advertising campaign. Read the whole story

I can hear you gasping, but bear with me. Unless consumers want something, it doesn't matter whether they need it or not. They won't … Read the whole story