ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service. Read the whole story

Sunday viewing was up 13% to 10.1 million. The early evening window averaged a combined 15.3 million - up 2.6% from a year ago … Read the whole story

IPG Mediabrands' Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a percentage point from what it … Read the whole story

The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a country's exceptional and enduring commitment … Read the whole story

Kline has served since January 2020. He will leave on June 30. Read the whole story

Over one-third say their mental health has declined in the past year, Muck Rack reports. Read the whole story

The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but "attention" metrics surely dominated. Read the whole story

Just 37% of viewers have signed up because of a specific show in 2025 - down from 39% in 2024 and 41% in 2023, … Read the whole story

Nielsen says audiences young and old are increasingly using YouTube to access content that also appears on social-media apps.There is also rising interest in … Read the whole story