iSpot says brands can see conversion-rate tracking - specifically which programs, dayparts and audience segments generate the best response to ad campaigns - with … Read the whole story

Peacock's unique content portfolio adds strategic value that other platforms don't consistently offer, a study suggests. Read the whole story

YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok and Instagram Reels. Read the whole story

Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network. Read the whole story

The second day of the Audience x Science conference echoed Day One's trust issues, underscored by discussions about the evolution of AI, the ANA's … Read the whole story

Big viewing and ad revenue gains for Tubi, Pluto TV and the Roku Channel aren't slowing down - and they continue to bring in … Read the whole story

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS' Grammy Awards telecast. In this … Read the whole story