Television News Daily
Thursday, May 1, 2025

TVBlog

Four Grown-Up Virgins Search For First-Time Sex On TLC
by Adam Buckman, Featured Columnist

TLC's 'Virgins' will follow the journeys of four people over 30 who have never had sex. Read the whole story

  • Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
    by Wayne Friedman

    Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks had a 28.7% share of ad-supported viewing, … Read the whole story

  • TV's Advertising Power Is Still Fading, Study Finds
    by Robert Williams

    Ad recall and viewer engagement have reached new lows in today's second-screening landscape. Read the whole story

  • Ad Market Rebounds In March, Delivers High Single-Digit Growth
    by Joe Mandese

    The U.S. Ad Market Tracker which decelerated to 2.4% in February - the worst expansion since the last ad recession ended - bounced back … Read the whole story

  • COMMENTARY
    How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
    by Wayne Friedman, Staff Writer

    Some analysts expect there will be contraction of content on linear TV, and live sports (and other live programming) will look to fill more … Read the whole story

  • COMMENTARY
    Why Marketers Need To Be Smarter About Bundling
    by Daale Carter, Op-Ed Contributor

    The best campaigns are born from specialized teams working toward a shared vision. True success comes from balance, not forced expertise. Read the whole story