TVBlog
by Adam Buckman, Featured Columnist
Paramount Global should do whatever it takes to marshal its legal resources, and dedicate whatever amount of money it will take to fight, fight, fight Trump's meritless lawsuit against CBS … Read the whole story
by Wayne Friedman
Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys yielded an average … Read the whole story
by Wayne Friedman
Roku says its Q1 advertising "outperformed the U.S. OTT ad market and grew faster than overall Platform revenue." Read the whole story
by Ray Schultz
Ankler Media will be a media partner for three events hosted at the Netflix Tudum Theater. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In this "redefinition of the category of advertising," Zuckerberg said, there's no need for creative, targeting demographic, or measurement - "except to be able … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Yes, the famous bank robber who hit banks "because that's where the money is" would figure the money is now in CTV advertising. Read the whole story
by Richard Whitman, Columnist
The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of Manhattan. The company's commercial work and branded … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A report from the Civil Liberties Union for Europe shows that journalists have even suffered violence in some places. Read the whole story