TVBlog
by Adam Buckman, Featured Columnist
Charles Barkley and Ernie Johnson had class, while Shaquille O'Neal and Kenny Smith did not as the foursome said farewell to TNT. Read the whole story
by Wayne Friedman
The number of brand deals has leveled off, but spending per deal is higher at an average deal of $654,000, according to SponsorUnited, a … Read the whole story
by Wayne Friedman
Vohra will oversee development and execution of ad-sales marketing efforts across Fox Entertainment, Fox News, Fox Sports and Tubi with the goal of creating … Read the whole story
by Joe Mandese
WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered "Large Marketing Model," this morning disclosed three new retail data partners -- … Read the whole story
by Ray Schultz
The acquisition of Adprime furthers vertical strategy for "Newsweek." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sony Pictures Television, producer of the biggest original syndicated game shows - "Jeopardy" and "Wheel of Fortune" - has inked distribution deals with Hulu, … Read the whole story
COMMENTARY
by Kathleen Colditz
With older consumers demonstrating equal capacity for brand engagement and controlling significant buying power, maintaining the status quo of youth bias in marketing becomes … Read the whole story